Hinduja's Grant Investrade Limited to invest $20 million to roll out HITS service in India
Grant Investrade Limited, a subsidiary of Hinduja Ventures Limited, is lining up an investment of $20 million to roll out its headend-in-the-sky (HITS) digital TV service under the NXT Digital brand by the end of this financial year.
The company has so far invested $80 million in setting up a broadcast centre in Noida and developing COPE (cable operators' premises equipment). NXT Digital offers white label and full services to last-mile operators (LMOs or cable operators) and multi-system operators (MSOs).
Competing with direct-to-home (DTH) players, NXT Digital will offer 500 MPEG-4 encrypted channels and local channel insertions through standard and high-definition set-top-boxes (STBs). NXT Digital services will be rolled out by the end of this month.
Nxt Digital has also signed an MoU with an Indian manufacturer in Maharashtra to roll out specially designed set top boxes (STB) aimed at better connectivity in the C-Band HITS operates in. The MoU will benefit operators to order and install STBs on a need-basis with a cash and carry option.
Digitally Adressable Systems (DAS) roll-out in phase 3 markets will see around 5 crore analog households convert to digital by end of 2015 and phase 4 will see 6 crore households going digital by end of 2016, according to research done by Nxt Digital.
|Company Name||Grant Investrade Limited|
|Type||Expand HITS Service|
|Estimated Cost||$20 million|